Help your medical reps detail with confidence.
MRs rehearse detailing calls with an AI doctor in Hindi, Hinglish, English and six more Indian languages, before they sit across from the real one.

AI buyers that sound like your real ones.
You set up the buyer types your team meets. The AI plays them with their real concerns, in the language your reps pitch in.
GPs and consulting physicians
Busy, short on time, and already loyal to a brand.
Specialists
Cardiologists, diabetologists, gynaecologists and others who want clinical detail.
Hospital pharmacy and purchase
Formulary listing, pricing and supply questions.
Chemists and stockists
Availability, schemes, margins and returns.
Every kind of visit, rehearsed before it happens.
Cold call
A first visit to a doctor who has never prescribed your brand.
Product demo
A full detailing call on one brand, from opening to close.
Objection handling
Brand loyalty, price and "show me the data" pushback.
Follow-up visit
Pick up where the last visit left off and ask for the prescription.
Multi-stakeholder
Win the doctor first, then the hospital purchase team.
Inside sales
Phone calls with chemists and stockists.
Practise the pushback, not just the pitch.
Examples of what AI buyers say in pharma roleplays, and what reps practise doing about it. Every session is scored, with feedback on objection handling.
I already prescribe another brand and my patients are doing fine.Acknowledge it, then give one specific reason to try your brand for the right patient.
Your brand costs more than the generic. Why should my patients pay extra?Talk about value to the patient, not just the price.
Two minutes only, I have patients waiting.A short, sharp opening that earns the next five minutes.
I need to see more data before I switch.Use the evidence in your own approved material, without overclaiming.
Beyond roleplay.
Concept Hub
Therapy-area basics and product lessons, one lesson at a time, with a quiz at the end.
Learn more →Brochure Quiz
A quiz built from each brand's own literature, passed before the rep pitches it.
Learn more →Visit Planner
A call plan for each doctor before the visit, and the outcome logged after.
Learn more →Live Sessions
Run a launch or refresher session for every rep at once, with a live quiz.
Learn more →Pharma teams often ask
Can we add our own brands and competitor brands?
Yes. Your admin or product manager adds your brands, prices and competitors, and uploads your literature. Roleplays and quizzes are built around that content.
Can reps practise in their regional language?
Yes. Roleplays run in English, Hinglish, Hindi, Marathi, Tamil, Telugu, Kannada, Bengali and Gujarati.
Does the AI make medical claims to doctors?
No. PULSE is a training tool used by your team. It works from the content you provide, and you remain responsible for what reps say in the field.
See PULSE with your pharma products.
Book a 30-minute demo and we'll run a roleplay for your product category, or start a free 14-day pilot with up to 5 reps.